Have you ever wondered why some stories feel more human than others? Researchers from University of Maryland analysed over 61,000 stories written by humans and five leading AI models, extracting 304 narrative features relating to plot, character, time, agency, revelation, structure, and storytelling decisions. Their key finding is fascinating: The biggest difference between human and AI storytelling is not style. It’s narrative choice.

The best BUSINESS communicators (especially CEOs who we might expect to be visionary leaders) are more likely to INFORM than INSPIRE. They EDUCATE more than they ENTERTAIN. They're PROBLEM SOLVERS rather than provocateurs who CHALLENGE their audience.