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AI x JOB DISPLACEMENT
How many jobs will AI really take? It might not be as many as you think…
You don’t need to look very far to find some scary stats about AI and job displacement. A few years ago the UK's CIPD said “9 out of 10 jobs will need to reskill by 2030”. 🤯
The World Economic Forum thought it might be closer to 50%, but a new study just released shows even the more conservative estimates might be too high.


NEW RESEARCH: AI vs NARRATIVE STRUCTURE
Have you ever wondered why some stories feel more human than others?
Researchers from University of Maryland analysed over 61,000 stories written by humans and five leading AI models, extracting 304 narrative features relating to plot, character, time, agency, revelation, structure, and storytelling decisions.
Their key finding is fascinating: The biggest difference between human and AI storytelling is not style. It’s narrative choice.


HMMM... THAT'S FUNNY
The best BUSINESS communicators (especially CEOs who we might expect to be visionary leaders) are more likely to INFORM than INSPIRE.
They EDUCATE more than they ENTERTAIN.
They're PROBLEM SOLVERS rather than provocateurs who CHALLENGE their audience.


THE STORY COMPASS
The Story Compass - An exploration into why some business stories work, but others don’t...


"THE MOST VALUABLE SKILL IN TECH IS NOW STORYTELLING."
STORYTELLING is now the most valuable skill in tech according to NYU’s Clinical Professor of Marketing Scott Galloway.


YOUR AUDIENCE IS (ALWAYS) THE HERO
Jacob Collier’s commencement address at Berklee College of Music wasn’t just a speech. It was a reminder that the best communicators don’t merely deliver information, they create an experience. And in doing so, they make their audience feel seen (and heard).
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