“PERSUASION BOMBING” - the tendency of an AI system to respond to scrutiny by increasing the intensity of its persuasive tactics rather than simply correcting its answer.

FREE BOOK ALERT! Kinda... I just hosted a workshop for young leaders and we created this 4,200 word "book" in 57 minutes!!!

I'm always getting asked for book recommendations. Especially where to start since there are so many, and it's hard to know which are the must-reads, and which are must the nice-to-haves. So here are my six books which I think every BUSINESS STORYTELLER should have on their shelves. 📚

Whatever you think of Sir Keir Starmer now that he has resigned from Britain's top job, he once articulated a vision that is difficult to argue with.

According to National Institute of Mental Health - NIMH about 74% of us suffer from "glossophobia" on some level - the fear of public speaking. Some of their studies suggest that around 30% of us have a significant fear of presenting at work. Even if it's just a small presentation to your team... 🤯

The best "brands" sit at the intersection of heritage, storytelling, technology and performance...