Different people communicate in different ways. Telling your story in the right way is essential if you want a positive outcome.

⚠️Polite Reminder‼️: Storytelling is NOT a “SOFT SKILL”. It’s how leaders turn complexity into clarity, insight into action, and strategy into belief.

Bill Gates just launched a trailer for his new memo “The Turbulent AI Era.” It’s a great example of how a leader communicates. He uses a simple 3-act structure which says in 2-minutes what others might take 20.

When Cleo Abram & Marques Brownlee (MKBHD) visited IBM Research to find out about quantum computing they needed to figure out a story which would help the average viewer to engage with their video. This 2-minute shows them working through an analogy which their audience could relate to.

“Machines of Loving Grace” is a landmark 14,000-word essay on AI from Anthorpic’s Dario Amodei which everyone should read. Whether you admire Dario Amodei’s vision for AI or question the ethics of the company he leads (as they cut up thousands of old books), Machines of Loving Grace deserves to be read - not because you have to agree with it – but because this is what serious thinking looks like on the page.

Nike's 11 Maxim's written 49 years ago by marketing VP Rob Strasser in 1977. "It is not the strongest of the species that survives, nor the most intelligent, but the one most adaptable to CHANGE." - Charles Darwin