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DAN PALLOTTA

Chris Anderson called Dan Pallotta's TED talk "the most persuasive presentation I have ever heard in my life."

YOUR AUDIENCE IS ALWAYS THE HERO.

Many business stories fail because they forget that the audience is always the hero. For hundreds of resources on how to tell better stories, visit BETTERSTORIES.ORG

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"It doesn't matter how many people you engaged. All that matters is how many people of those people you MOVED."

JACOB COLLIER

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